JUJU DIVINE as a transactional art piece

 

As a transactional art piece, the capital flows between buyers and Juju Divine and between buyers and other brands, which in turn rent online space from Juju Divine, respectively, is as follows:

 

 

 

 

 

 

 

 

In the above diagram, buyers search the catalogue of Juju Divine’s house brand and decide on artefacts that reflect their needs, such as a solution for fear, revenge, etc. Their belief systems play a crucial role, as they ultimately determine which artefacts they believe in. By purchasing the artefacts, buyers gain hope and belief in the artefacts. In other words, they receive cultural capital in exchange for money or economic capital that is then paid to Juju Divine in this transaction.

 

 

 

 

 

 

 

In the above diagram, buyers search the catalogue of other brands and decide on artefacts that reflect their needs, such as a solution for fear, revenge, etc. Their belief systems play a crucial role, as they ultimately determine which artefacts they believe in. By purchasing the artefacts, buyers gain hope and belief in the artefacts. In other words, they receive cultural capital in exchange for money or economic capital is paid to sellers in this transaction. On the other end of the transaction scheme, sellers gain online space through rental. By having an online selling space, they are able to connect with potential buyers and build up their reputation. The social capital gained results from a transaction involving passing on monetary or economic capital to Juju Divine.