WHO WE ARE

Juju Divine is an online store and platform that gives users access to divine artefacts of various religions, superstitions, etc. Juju, in its original context, refers specifically to objects, such as amulets, and spells used as part of witchcraft in West Africa. In the context of Juju Divine, however, we use the term Juju broadly to encompass any artefact that has some sense of the metaphysical. Juju Divine promises to be a one-stop shop where users can access such items that promise to change their destiny, releasing users from the chains of fate.

 

Being a one-stop shop offers users advantages over having to source at separate places for different needs. Importantly, users will have access to items and ornaments that they may not have had to previously; Juju Divine is a neutral platform where members of all faiths, including atheists and agnostics, can enjoy juju items of their desire. Besides being a one-stop shop, Juju Divine also serves as a platform which allows sellers to offer their divine products for sale. Sellers can range from those of a recognised religion, of a recognised status, to non-religious individuals who just want to sell ‘spiritual’ or ‘mystic’ items that they have designed. Just as how Juju Divine does not impose restrictions on buyers, Juju Divine imposes no restrictions on sellers, and allows for the creativity of sellers to come up with non-traditional divinity items.

 

Juju Divine aims to question the commercialisation of spirituality and divinity. Customarily, religious and spiritual artefacts can only be obtained through special rites and rituals executed by priests, monks, and other religious leaders. Offering them online, however, allows anyone access to such artefacts, regardless of religion or intention. Does this jeopardise the intrinsic value of spiritual artefacts and religion? Moreover, products on Juju Divine are priced significantly lower than their typical prices – the price of each product is just sufficient to cover the unit cost of the product, and operation costs. Does this reduction in value or perceived value affect the sacredness or power of artefact and religion? Can religious and spiritual artefacts even be assigned monetary value?

 

Concept and Design by:

Sre Vinod

Karthikeyan

Andy Lee

Tay Kiat Long